Instagram is a powerful marketing platform for every small business. Learning how to leverage Instagram for your brand can help you grow your business faster. Marketing for a small business has moved away from billboards and Google Ads and social media has become the faster beast. Figuring out how to add Instagram to your marketing plan is essential for good social media marketing. It’s one of the main platforms your clients/customers will use every single day. If you’re posting content that converts, you’ll see results fast.
In today’s post, we’re going to cover 7 powerful tips for using Instagram to market your business. Learning how Instagram can help your marketing strategy will help you grow in other marketing platforms, as well. You’ll start to see your previous plans differently and begin a new strategy for success.
Let’s get started.
How to Get More Eyes on Your Posts
Share Engaging Content
An effective way to get your business noticed is to post engaging content. Crafting engaging content for your social media posts is a great way to grow your brand’s awareness and visibility. The better your content, the more likely you are to rank higher in the algorithm and receive more engagement. Making content that your audience enjoys and appreciates will go a long way in growing your word-of-mouth, too.
Hashtags are the lifeblood of Instagram. Adding the right hashtags to your Instagram posts is an effective way to get your company noticed because it will allow you to be seen by your current followers and anyone else searching those hashtags. Targeting the right hashtags will enable the right audience to find your content, which will increase your engagement and your profile views.
Run Instagram Ads
A powerful way to gain attention for your brand is to run Instagram ads.
Instagram marketers can run targeted advertisements to almost any audience. Running ads will set you up for success by allowing a much larger audience to run across your content on a more regular basis which could turn that audience into followers and customers. Instagram ads are a huge way to get your message noticed online.
Post User Generated Content
Sharing your customer’s content online is a great way to showcase your product and brand. It shows that you have a product people love. Potential clients love seeing what current clients think about a product before they purchase. Customer testimonials are an effective method to grow your word-of-mouth. User-generated content is powerful and useful because they are endorsements from those who have previously purchased your product.
How to Gain More Followers
Partner With Influencers
Influencer marketing is a highly useful method for growing your brand’s awareness. Partnering with the right influencers can expose your brand to a large number of people in your target market. The right influencers will bring more eyes to your content they have grown a trusted following that believes in them. Influencer marketing converts because they are created and curated a profile that speaks to their audience, so, if they are talking about you, their audience will listen.
Host A Giveaway
A very effective way to attract attention to your profile is by hosting giveaways. Giveaways are a fun way to engage your audience in your current products and services. Offering your audience something they find truly valuable is necessary for hosting a good giveaway and adding a fun element to the task. Ask visitors to give you their contact information (name, address, phone numbers) in exchange for entering the giveaway. This will help you grow your email list and keep converting these entries into customers.
How to Keep Up Appearances
Schedule Your Posts
Scheduling your posts around the time your target market is online can help you get your message seen. You have to optimize your posts for the maximum amount of visibility every single time. Optimizing the time you make your posts is helpful for increasing your reach and your engagement. This also helps to make your messages more relevant so more people will be able to connect to it.
Instagram is a powerful platform that can lead to big results for your business. Learning how to be effective on Instagram is a skill that will pay immediately and in the weeks and months to come. It’s the gift that keeps on giving as long as you keep working at it and following through your plan.
Have you tried any of these tips in your Instagram marketing? How well did they work for you?