Instagram can be really tricky when you’re actively trying to grow your influence. The algorithm is always changing, hashtags can get banned, and if your engagement slips, your post just might not be seen at all. Because of this, it’s a mixed bag of emotions when it comes to Instagram for a lot of us.
There’s tips everywhere you look on what you should and shouldn’t do when it comes to Instagram and it can become a bit daunting, especially if you’re just starting out on the platform. It can become hard to decipher what actually works and what’s just there to trip you up. With a platform so large, everyone starts to think they’re an expert. So, who do you trust?
I created this list of tips because I love sharing what I know and have experienced with my own Instagram account. Every tip below is one I have tried and have seen the positive results first hand. I know these tips work because they have worked so well for me. I want to drop my knowledge and share some of my favorite tips for growing on Instagram because if its worked for me, there’s no reason it can’t work for you, too!
My Instagram Tips:
Value Your Engagement
You need to value all the engagement you get, even if someone is doing the follow/unfollow method. I’ve started reaching out to every single person that follows me. I send them a voice message via Instagram DMs telling them about me, what I do, and asking for an email address so I can send them my apps course for free. Because of that introduction, 90% of people respond and sign up for my freebie and then STAY a loyal follower.
Always Engage With Your Followers
Before you post a new photo, engage with your current followers. This tells the Instagram algorithm that you are close friends with those followers which means they are more likely to see your new content.
Hashtags Are Essential
Make sure you’re using hashtags. (I CAN NOT STRESS THIS ENOUGH.) If you are not using hashtags, you are missing out on so much exposure. I suggest using ALL 30 hashtags in each post. It doesn’t matter if it’s in your caption or comments section it works the same (Some people say caption works better but, for me, I have not seen a difference.)
But You Have To Do Your Research
Don’t just use hashtags blindly. You have to figure out which ones are actually bringing you engagement by split testing your hashtag. I like to use the SmartHash App for this. (Only an iPhone app – sorry Android users.) Use different groups of hashtags on each picture and check which ones you are actually showing up under near the top. Keep a list of what is working for you. Hashtag research is an ever-growing organism. Continue to test and make adjustments as you grow.
Your Bio Is Your Little Helper
Use keywords in your Instagram bio! Under “edit profile” go to the “name” section. This is where Instagram pulls keywords. Add keywords after your name to get more reach.
Ghost Followers Kill Engagement
Deleting ghost followers (fancy words for inactive accounts) from your current follower list is a quick way to increase engagement. Spend time each day going through your followers and seeing when they last posted, chances are if it was years ago, they no longer get on Instagram and thus don’t see your posts no matter how hard you try! Deleting these accounts will bring your follower count down, BUT it will bring your engagement rate UP!
Content Will Always Be King
Give people a reason to follow you by posting good content. Use apps like Wordswag to create engaging quotes, and StoryArt to create professional looking Instagram stories. No matter how much you post or how many followers you have, if your content doesn’t look good, your engagement will suffer. Take the time to make your photos look as good as they can before posting.
I could go on and on with Instagram tips because I just have so many that work! Can you tell IT’S MY PASSION?! When Instagram is worked correctly, everyone can win and be successful. The platform doesn’t always have to be about competition. There is enough room for all of us to grow and with a little help from each other, we’ll all start seeing the growth we’ve been working for in no time!
Comment below and let me know if you learned something new, have a question on something I mentioned above, or any questions in general! I’ll be happy to help! ♥️👏🏻